Revolution

Blood cancer charity Cure Leukaemia, needed to create an identity for its London to Paris bike ride. One that would stand out both on and off the road. The Inspiring the Revolution concept was devised to acknowledge the charity’s revolutionary developments in leukaemia research while also making a subtle nod to the revolution of a bike wheel. An angled logo was developed to mirror the incline of the ride’s many challenging hills, complemented with striking photography that captured the spirit of the competitors. Of the 300 places available, almost half were snapped up within a week of the launch.

Created at Clevercherry