Hello Long Haul

For years, Birmingham Airport has had a reputation with Midlanders as being a handy way to visit Europe. However, following numerous runway extensions the airport now provides a gateway to a host of far-flung destinations including Sydney, Shanghai and Sao Paulo. To support this, an extensive digital, press and OOH awareness campaign was developed to encourage customers to reconsider BHX. In other words, goodbye Gatwick. Adios Heathrow. And hello to long-haul from your doorstep with one short stop.

Created with Vineet Raheja at Team ITG